SAM-AZON specializes in sourcing and importing high-end homewares, fashion accessories, sporting goods and beauty products from markets including China, India, and Indonesia. We pride ourselves on our ability to identify unique products that are manufactured to the highest standards possible suitable for distribution into the USA, United Kingdom, Australia and New Zealand.

  • Homewares
  • Fashion
  • Sporting Goods
  • Accessories


At SAM-AZON we believe that business is about building connections. It's about the impact we have on the world and the value we add to the lives of those our business touches - this means our employees, our suppliers and our customers.


SAM-AZON was founded by Sam Laurie. Sam has over 15 years business experience and has been involved in the entire retail distribution chain from importing to retail. In the last few years Sam's focus has been developing brands for sale into the US and European markets.

Sam lives in New Zealand however he does business in multiple countries around the world.